The Balanced Scorecard: Translating Strategy into Action
Robert S. Kaplan
David P. Norton
The book introduces the Balanced Scorecard (BSC) as a strategic management tool that helps organizations translate their mission and strategy into a comprehensive set of performance measures. The BSC goes beyond traditional financial metrics and includes measures in four key perspectives: Financial Performance, Customer Knowledge, Internal Business Processes, and Learning and Growth. By balancing these perspectives, organizations can align their operations with their strategic goals, improve performance, and ensure long-term success.
The book also provides practical steps for implementing the Balanced Scorecard, including how to build and use it as a robust learning system for testing and updating the organization’s strategy. The BSC is presented as a management system that channels the energies and knowledge of people throughout the organization toward achieving long-term strategic objectives.
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