Environmental and PEST Analysis: An Approach to External Business Environment
Dr. Abhishek Gupta
In Environmental and PEST Analysis: An Approach to External Business Environment, Abhishek Gupta explores the frameworks of environmental analysis, particularly focusing on the PEST analysis, which examines Political, Economic, Social, and Technological factors impacting businesses. The book emphasizes the importance of understanding the external environment to inform strategic decision-making and enhance organizational performance.
The book details each component of the PEST framework, providing insights into how these factors influence market conditions and business operations. The text also discusses the integration of PEST analysis with other strategic tools, such as SWOT analysis, to create a comprehensive view of both external and internal environments.
Additionally, the book highlights practical applications of PEST analysis through case studies and examples, demonstrating how businesses can leverage this approach to anticipate changes in the external environment, adapt their strategies accordingly, and maintain a competitive edge. Overall, it serves as a valuable resource for managers and students seeking to understand the dynamics of the external business landscape.
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