Chief Executives Define Their Own Data Needs

John F. Rockart

Harvard Business Review, March 1979

Critical success factors thus are, for any business, the limited number of areas in which results, if they are satisfactory, will ensure successful competitive performance for the organization. They are the few key areas where “things must go right” for the business to
flourish. If results in these areas are not adequate, the organization’s efforts for the period will be less than desired.

As a result, the critical success factors are areas of activity that should receive constant and careful attention from management. The current status of performance in each area should be continually measured, and that information should be made available.

"Any organization's situation will change from time to time, and factors that are dealt with by executives as commonplace at one time may become critical success factors at another time. The key here is for executives to clearly define at any point in time exactly those factors that are crucial to the success of their particular organizations in the period for which they are planning."

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