Edmund P. Learned
C. Roland Christensen
Kenneth R. Andrews
William D. Guth
Richard D. Irwin, Inc.
Business Policy: Text and Cases is intended as an instrument for the study of Business Policy. As a field in business administration, Policy is the study of the functions and responsibilities of general management and the problems which affect the character and success of the total enterprise. The problems of policy in business, like those of policy in public affairs, have to do with the choice of purposes, the molding of organizational character, the definition of what needs to be done, and the mobilization of resources for the attainment of goals in the face of competition or adverse circumstance.
Book One: Determining Corporate Strategy
- The concept of corporate strategy.
- The company and its environment: relating opportunity and resources.
- The company and its strategists: relating economic strategy and personal values.
- The company and its social responsibilities: relating corporate strategy and moral values.
Book Two: Implementing Corporate Strategy
- The accomplishment of purpose: organizational structure and relationships.
- The accomplishment of purpose: organizational processes and behaviour.
- The role of leadership in the achievement of purpose.
- Effecting major changes in strategy and organization.
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“They’re not gonna catch us. We’re on a mission from God.”
“No one ever wins a fight”
“¿Quiere usted bailar conmigo?”
“Sate, 200 tusuk makan di sini.”
“There’s no place like home.”
“Say ‘hello’ to my little friend!”
“I love the smell of napalm in the morning.”
“I’m gonna make him an offer he can’t refuse.”
“You talkin’ to me?”
