SWOT Analysis in Strategic Management and A Sample Application in Public Sector
Strategic management has gained significant importance in both the private and public sectors due to rapid global changes and increased competition. It enables organizations to analyze their internal status and external environments, fostering strategic thinking and planning essential for addressing globalization’s challenges. Unlike private sector entities focused on profit, public management prioritizes social issues, necessitating a unique approach to service delivery. This article highlights the critical role of strategic management in the public sector, particularly through the use of SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. A study conducted in Eyyübiye Municipality, Şanlıurfa, involved a questionnaire with 1,500 citizens and stakeholder feedback to inform strategic management decisions. The findings underscore the importance of integrating SWOT analysis into public strategic management frameworks to enhance awareness and effectiveness.
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